SEO is about more than just getting a page to rank high in search results. It’s also about building relationships with other people and creating content that will help your target audience find what they need. These may not be the most exciting tips on our list, but they’re some of the most important things you can do as an SEO professional or business owner:
If a page is relevant to your business, but not specifically about you, then you should probably link to it.
Link building is one of the most important aspects of SEO, but it can be difficult to figure out what to link to. If you know that a page is relevant to your business and not specifically about you, then it’s probably worth linking to.
In order for links from other sites (or “backlinks”) to help increase search rankings, they need certain characteristics:
- Relevance – The content needs to be relevant enough that someone searching for information on this topic would find it useful or interesting enough that they’d want share with others on social media or in forums
- Authority – Links from high-authority sites will pass more value than those from lower-ranking ones; this helps send some signal about how trustworthy your own site might be
Don’t count on one or two sources for all of your links.
Don’t count on one or two sources for all of your links.
This is a great way to ensure that if one source fails, your entire link building strategy will fail with it. It’s also a bad idea because Google wants to see diversity in the types of websites linking back to yours and this can be achieved by having multiple sources of links coming from different kinds of sites (blogs vs forums vs directories vs social media).
Think about what non-Google search engines are good at finding.
- Think about what non-Google search engines are good at finding.
- Other search engines use different algorithms to rank content, so if you can figure out how they’re doing it, you can make your site more visible on those platforms. The same goes for measuring quality–Google uses PageRank and other metrics, but other sites might rely on a different set of data points to determine how authoritative a web page is. You may need to create new pages or add meta tags that let them know how authoritative your content is if they’re not able to find it automatically!
Look at the sites that already link to you and see how they can help you get more links.
The first thing you should do is look at the sites that already link to you. If a site has linked to your website and it’s relevant, then this is a good place to start. Find out what they need and see if you can provide it for them.
If they are interested in guest posting or content marketing opportunities, then find out if they have any plans of coming up with new content themselves or whether they would rather partner with others who can write quality articles on specific topics related to their industry or niche market.
The best link building happens through personal relationships–not just “Hey, this is my blog post!” messages.
The best link building happens through personal relationships–not just “Hey, this is my blog post!” messages.
You should be using social media to connect with people and ask them for quotes or interviews, but don’t stop there! Try reaching out to your industry influencers and asking them for help on your blog posts, or even guest posting on their blogs! You can also ask them if they’d be willing to share some of your content on social media–and if they say yes, make sure that happens!
Don’t ask people to link back if it’s not going to be useful for their audience.
If you’re going to ask someone for a link, make sure it’s going to be useful for their audience. If the content on your site is not relevant or helpful for the reader, then they won’t want to share it.
It’s also important not to ask people who aren’t familiar with your product or industry for links because they won’t know whether or not they will benefit from linking back in any way (i.e., they don’t understand why they should).
Start small with influencers who have smaller audiences but will be excited about what you have to offer.
- Start small with influencers who have smaller audiences but will be excited about what you have to offer.
- Find people who are active on social media and engaging with their followers. These are the people who will be most likely to share your content, as they’re already actively reaching out to their audience by answering questions, posting updates and creating new content in the industry.
Try different approaches for different types of content (e.g., ask for quotes vs. infographics).
A great way to get links is by asking for them. You can do this by reaching out to influencers in your industry and asking them if they would be willing to share a quote or infographic with their audience.
Infographics are visual content, so they make for great link building opportunities. If you have an infographic that goes along with one of your blog posts (or could easily be used as an example), consider reaching out to other websites in your niche and see if they’d be willing to share it on their site too!
It can be helpful to focus on getting fewer but higher quality links than many lower quality ones.
- It can be helpful to focus on getting fewer but higher quality links than many lower quality ones.
- You’ll want to get links from sites that have a good reputation and/or authority in your industry. In other words, they’re authoritative sources of information for your customers.
- You want to make sure the sites linking back to you are relevant (i.e., related) to what you do and who you serve as a business or brand, as well as being relevant for the topics covered by those pages where the link appears (i.e., context). For example, if someone posts an article about how much money they saved by buying shoes at Zappos instead of Macy’s during Black Friday sales last year then having Zappos link back would make sense because it adds value for readers interested in shopping online rather than offline; however if someone else wrote about how much weight they lost after giving up eating pizza once every week then having Domino’s Pizza link back wouldn’t make sense because their target audience isn’t necessarily interested in losing weight–they just want some delicious pie!
You can build great SEO by creating content people want to share and working with others in your industry who want to support each other in growing their businesses
Link building is about creating a relationship. It’s about helping others and building value for them, so that they will want to help you in return.
Link building is also about creating content that people want to share with their friends, family members and colleagues. If you make it easy for someone else by providing them with something useful or entertaining then they are likely going to share that information with others on social media or via email as well as linking back directly from their website(s).
The best way to build links is by creating content that people want to share. You can also reach out directly to influencers in your industry who may be interested in working with you on projects like guest posts or interviews, but remember that it’s important not only to ask for links but also give something back–in other words, make sure these relationships are mutually beneficial.
