Link building is an essential part of any SEO campaign, but it can also be one of the trickiest. It’s important to get it right, but there are so many different ways to do it that it can be overwhelming. The good news is that there are some tried-and-true tactics for link building that have worked for years, and they’ll continue to work even as the landscape changes. In this post we’ll cover all the dos and don’ts of link building for business so you know what you’re doing when you get started!
Do it yourself.
You don’t need to hire someone to do it for you. There are many tools and resources available that allow you to find influencers, create outreach campaigns and monitor the results of your efforts.
One example is BuzzSumo which allows users access to an extensive database of websites and social media profiles related to their niche or industry. The tool provides data on how many shares each post has received through different channels (Facebook, Twitter etc.).
Consider your audience.
In order to build links, you need to understand your audience.
Consider your audience’s needs and wants. Are they looking for more information on a specific topic? Do they want to buy something from your company right now? If so, then it’s important that you make sure all of the content on your site is relevant and helpful enough for them to stay there long enough for Google to pick up on it.
You should also consider what tools can help you better understand who these people are in order for link building efforts to be effective. For example, social media monitoring tools like Hootsuite or Sprout Social allow marketers like me (and maybe even yourself!) access into millions of conversations happening every day about anything under the sun–including topics related directly back toward our businesses!
Don’t do it all at once.
Link building is a long-term strategy. You don’t want to build links all at once, because you could get penalized for doing it too quickly. Instead of trying to do everything at once, make sure that you build your link profile gradually over time.
For example: If you have an infographic on your website and want more traffic from people sharing it on social media platforms like Facebook and Twitter, then find a few people who are willing (or already have) shared similar infographics before and reach out via email or social media requesting them to share yours as well. They may say no–but if they do say yes then great! You now have another person who will share this infographic with their followers who might not otherwise see it in their newsfeeds/timelines etc…
Do it consistently.
Link building is not a one-time thing. It’s not something you can do once and expect to see results, unless you’re lucky (and even then, there’s no guarantee). The best results come from consistent effort over time. So if your goal is to get more links from high quality sites and grow your site’s authority in the eyes of search engines, then link building needs to be an ongoing process for as long as possible.
Use the right tools for the job.
If you’re going to be doing any kind of link building, the first thing you need to do is make sure that you have the right tools for the job.
- Automation tools: Link building can be a time-consuming process and one that requires a lot of manual labor. Fortunately, there are plenty of automated tools out there that can help make your life easier as well as speed up the overall process. Some examples include Ahrefs (https://ahrefs.com/) or Majestic (https://majesticseo.com/). These services provide data about links on sites across the web so that you know where potential opportunities might lie and how strong those opportunities are based on their authority level–which means less time spent researching sites manually!
- Finding relevant websites: Another great place where automation comes into play is finding relevant websites for outreach purposes – this could mean finding blogs related to your industry or people who regularly post content related to what yours is; it could also mean reaching out directly through social media channels like Twitter or LinkedIn if they share similar interests with yours!
Get to know Google Webmaster Tools and Analytics.
Once you’ve registered for an account with Google Webmaster Tools and Analytics, it’s time to get familiar with the tools.
Google Webmaster Tools is a suite of tools that Google offers to help you understand how your website is doing in Google’s search results. It includes:
- Search Console – A place where you can see how well your site has been indexed by Google, what pages have been crawled and indexed, which ones have been removed from the index, the number of links pointing toward each page on your domain and more. You can also use this tool to submit sitemaps or submit Sitemap requests (if needed).
- Crawl Diagnostics – A place where you can see what issues might be causing problems with crawling and indexing on specific URLs so that they can be fixed easily by our engineers without having direct access to our servers or data centers which would be illegal under European privacy laws.”
Follow the trends, but don’t follow trends blindly.
Trends are everywhere, but you don’t have to follow them blindly. If a particular link-building trend has worked well for others, it might work well for you as well. However, if the trend is not working or isn’t right for your business, then don’t force it into your strategy. Instead of blindly following trends and hoping they will improve your rankings in search engines (which may or may not happen), use them as an opportunity: look at what other companies are doing and see if there’s anything that could help improve your own strategy!
Link building is a must for any business looking to improve its online presence, but it’s important to do it right
If you’re a business owner or marketer, link building is a must. It’s the process of acquiring links from other websites and blogs.
However, there are many misconceptions about what link building actually is. Many people think that all you have to do is build some backlinks and voila! You’ll see an instant increase in traffic and sales. But this isn’t how it works at all!
In reality, link building takes time–a lot of time–and requires patience (and maybe even some luck). If done right though, it can help your website rank higher on search engine results pages (SERPs) so more people will be able to find your site organically through searches like “Businesses near me” or “Products I need right now.”
Link building is a crucial part of any SEO strategy, but it can be difficult to know where to start. The best way is to start small and build from there. Think about what types of links would benefit your business the most and then work towards those goals by creating content that’s relevant for both humans and search engines alike!
