Link building is an essential part of any SEO campaign, but it can also be one of the trickiest. It’s important to get it right, but there are so many different ways to do it that it can be overwhelming. The good news is that there are some tried-and-true tactics for link building that have worked for years, and they’ll continue to work even as the landscape changes. In this post we’ll cover all the dos and don’ts of link building for business so you know what you’re doing when you get started!
Do it yourself.
You don’t need to hire someone to do it for you. There are many tools and resources available that allow you to find influencers, create outreach campaigns and monitor the results of your efforts.
One example is BuzzSumo which allows users access to an extensive database of websites and social media profiles related to their niche or industry. The tool provides data on how many shares each post has received through different channels (Facebook, Twitter etc.).
Consider your audience.
In order to build links, you need to understand your audience.
Consider your audience’s needs and wants. Are they looking for more information on a specific topic? Do they want to buy something from your company right now? If so, then it’s important that you make sure all of the content on your site is relevant and helpful enough for them to stay there long enough for Google to pick up on it.
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