Have you noticed no video production company web sites mention value? I imply, ok, fair enough every video is distinct. But at least a price range? Nope. Nothing. So you’re left to call around all these companies, ask them ‘how much for this’ and go through the whole rigmarole of being sold. Let me tell you it’s a tough industry and right now the video production companies are hungry.
But if you’re in the market for video production for your website, seeing as we live in the real world, price is something on your mind.
Here are 5 things to keep in mind:
Creativity is key online
We had an internship recently who works for one of our competitors and he was telling me about a company they had signed up. This is a major company, I won’t mention who, but they’re getting some videos done in an interview style. Not sure if it’s interviewing the staff or the clients, but their idea was just to get some talking heads; that’s it, so the whole package is going to be talking heads. Let me ask you a question, you’re a busy person I assume, you have the whole internet to look through with the great sights and sounds, do you want to listen to nobody drivel on about (assuming) how great their business is? Didn’t think so. Online you don’t have the luxury of buying user’s attention, if they’re not interested they’ll simply click away, bye, gone (unless you advertise pre-roll ads, but that’s a different topic… anyway back to the matter at hand).
If you’re a young upstart company or you want to break into a new market and get attention, go with a company that is prepared and wants to take creative risks, not do the same old …