Getting the business website to rank high on Google’s search engine results is the main challenge faced by many organizations when marketing and promoting their services. The two most common options available in this regards are Search Engine Optimisation (SEO) and Google AdWords. Should you put in efforts to play the long game of SEO or opt for AdWords advertising? Well, that’s a tough question to answer and it’s something you need to carefully consider before embarking on one out of the two or both. Read on to find which would be the better choice out of the two – SEO or AdWords!

What Is SEO?

SEO is the process of increasing the quality and quantity of your website traffic through organic search engine results on search engines like Google, Bing and Yahoo. A website that is optimized for search engines can be used easily by the users. The whole … More >>>