Getting the business website to rank high on Google’s search engine results is the main challenge faced by many organizations when marketing and promoting their services. The two most common options available in this regards are Search Engine Optimisation (SEO) and Google AdWords. Should you put in efforts to play the long game of SEO or opt for AdWords advertising? Well, that’s a tough question to answer and it’s something you need to carefully consider before embarking on one out of the two or both. Read on to find which would be the better choice out of the two – SEO or AdWords!
What Is SEO?
SEO is the process of increasing the quality and quantity of your website traffic through organic search engine results on search engines like Google, Bing and Yahoo. A website that is optimized for search engines can be used easily by the users. The whole idea of SEO is to have a functional and fast website with high-quality, unique content to offer a great experience to the end users. If you are new to this concept, you can hire professional SEO services India.
What Is AdWords?
AdWords is Google’s advertising platform, which can be used by advertisers for bidding on specific keywords so that their clickable advertisements can be listed in the search results of Google. This is a paid service for which advertisers need to pay and this is how the search engine giant makes money.
SEO and AdWords: The Similarities
The most obvious similarity between the two is that both the approaches are used to boost your website’s ranking, helping your web page to rank higher in the search engine results.
SEO vs. AdWords: The Differences
By now, you would have got a basic idea of what SEO and AdWords are. Here’s …