Medium is an exciting, fast-growing platform that has become the new place to find, share and discuss interesting content. It’s also a great way to reach influencers, who might be interested in reviewing your product or service. However, reaching out to these bloggers can be tricky. Here are some tips for how to get on their radar early:
Find the Influencers
To succeed in this step, you’ll need to find the right people to reach out to. Medium bloggers are often passionate about their niche, so they like being approached by others who share their interests.
If you’re looking for someone who covers a specific topic or industry, search for potential medium bloggers by searching for keywords related to your business and its products/services. For example:
- You sell organic dog treats; search terms could include “organic dog treats” or “vegan dog treats.”
- You have an ecommerce website selling women’s clothing; search terms could include “women’s fashion blog,” “plus size fashion blog,” etcetera
Talk to Them Directly
- Don’t use a template email.
- Be pushy or overbearing.
- Contact them after they have posted their article.
- Ask for money in the first email, or ask for a link within the first few emails (if you do this, you may come across as spammy).
Offer Them an Exclusive Deal
Offer them an exclusive deal.
If you have something that no one else can offer, then it’s worth reaching out to a blogger who has the audience and influence to make your product or service successful. A good example is offering a free product sample in exchange for a review on their blog (for example: “I’ll send you this awesome new moisturizer if you write about it”).
There are a few ways to go about getting people interested in what you have to offer:
- Offer them something unique – If there’s nothing else like yours out there (and if it’s good), then people will want to write about it because they know their readers will be interested too! This could even be as simple as getting some influencers involved with your project early on so that when launch day comes around, everyone knows all about how great your thingamabob really is.*
Get on Their Radar Early
You can reach out to medium bloggers early, but the best time to do it is right after they have published their latest post. This will give you a better chance of getting them to respond and work with you.
When reaching out, make sure that whatever you are offering is something that they would want or need, as this will increase your chances of being successful in getting them on board with whatever project/campaigns that were discussed during our initial outreach conversations!
It’s important not be pushy or annoying when contacting someone for an opportunity like this – try not sending more than one email per week until they respond back (and even then only send one more).
Don’t Be Pushy or Overbearing
You shouldn’t be pushy. You shouldn’t be overbearing. You should definitely not be annoying, a pest or a pain in the ass. No one likes being on the receiving end of an aggressive sales pitch–and even if they do, it doesn’t automatically mean that they’ll buy from you.
You should also avoid being pushy about what your product does for them (e.g., “What’s more important than saving money?”). Instead, focus on why this person would want to write about your company/product instead of another one like yours: why is theirs better? What makes yours stand out from all those other startups?
You should use these tips to reach out to a medium blogger
You should use these tips to reach out to a medium blogger:
- Influencers are important. You can’t ignore them, and they are a great way to get your message out there and make an impact on your audience.
- Use the right tools to find them. There are many different ways of finding influencers, but we recommend using Buzzsumo or Followerwonk because they will help you pinpoint exactly who has been talking about your topic or industry recently. This makes it easier for you when reaching out by email as well as social media platforms like Twitter, Facebook and Instagram where most people have no idea how much traffic comes through those channels until they see it first hand!
- Talk directly with them instead of sending emails from fake Gmail accounts (which we’ve done before), etc… In fact one way we got our first big break was by contacting someone directly via email address which turned out later down line into becoming friends because she liked us so much after reading our posts about personal growth & spirituality topics related.. We still communicate today even though she lives across country now 🙂
I hope you’ve found these tips helpful, and I look forward to seeing what you’ll do with them! Remember: don’t be afraid to reach out. Bloggers are people too, so treat them like ones that share your values and interests. If they like what they see in your brand or product, chances are they’ll want more information about how they can help spread the word about it too.
