Many marketers have come to understand the value of a good backlink strategy. The links that appear in your web copy, social media posts and blog posts are often the first thing people see when they visit your site. They can also affect how well you rank for search terms and ultimately, how much traffic you get from Google or Bing—and that means more sales! However, simply having a bunch of links pointing at your site isn’t enough; you need to make sure those links are from trusted sources and don’t look spammy. That’s where this guide comes in: it will show you how to build backlinks strategically so they’re natural-looking and effective for SEO purposes.

Researching your competitors

To start, you should research your competitors. This is the best way to find out who is ranking for the keywords you want to target and what they are doing to rank. To do this, go through each competitor’s website and see what content they have published.

You’ll want to look at:

• What topics do they write about?
• Do they focus on one topic or multiple topics (and if so, how many)?
• How many backlinks do they have pointing toward their site from other websites (known as “backlinks”)?

Creating a list of topics to write about

Creating a list of topics to write about is the first step in creating your backlink strategy. This can be done using a spreadsheet and keeping it organized by topic, or you can use Google … More >>>