Many marketers have come to understand the value of a good backlink strategy. The links that appear in your web copy, social media posts and blog posts are often the first thing people see when they visit your site. They can also affect how well you rank for search terms and ultimately, how much traffic you get from Google or Bing—and that means more sales! However, simply having a bunch of links pointing at your site isn’t enough; you need to make sure those links are from trusted sources and don’t look spammy. That’s where this guide comes in: it will show you how to build backlinks strategically so they’re natural-looking and effective for SEO purposes.

Researching your competitors

To start, you should research your competitors. This is the best way to find out who is ranking for the keywords you want to target and what they are doing to … More >>>