It’s been a few years since Google started penalizing websites for the use of guest blogging, yet many SEO experts still insist that guest blogging works—and they’ve got a point. Guest blogging can help you build up your brand and gain exposure, both of which are crucial to succeeding in search. However, there are some caveats that come with using guest blogs as an SEO strategy: you need to know how to find opportunities with sites that want to rank well for their own content rather than just link out; you need to know what kinds of posts will make sense for your audience; and most importantly, you need to keep track of whether or not any links are actually helping your rankings!
In this article we’ll go over why it’s worth re-embracing guest blogging as an SEO strategy today, then show how we’ve used it successfully at WebpageFX over the past few months. We’ll also share some tips on how to find high-quality opportunities and write them well enough so they’re actually read by people!
Guest blogging is still a great link building tactic.
Guest blogging is still a great link building tactic. You can build a really strong relationship with the site owner by guest blogging, and Google doesn’t penalize guest blogs for keyword stuffing or other SEO sins.
It’s easier to find guest posting opportunities.
Guest posting is an effective way to get your name out there. It’s also easier than ever before to find guest posting … More >>>