In today’s digital age, local businesses strive to optimize their online presence to attract and engage local customers effectively. Google My Business (GMB) has emerged as a powerful tool for businesses to enhance their visibility in local searches. One key aspect of leveraging GMB is optimizing business links to drive customer engagement. In this article, we will explore strategies to maximize GMB links to attract and retain local customers.

Strategies for Optimizing Google My Business Links:

Direct Customers to Relevant Pages:

When setting up GMB links, ensure they direct customers to relevant pages on your website. For example, link to your services page, product listings, or promotions to provide immediate value to customers searching for your business.

Utilize UTM Parameters:

Use UTM parameters in your GMB links to track user interactions and behavior. By analyzing this data, you can gain insights into which links are driving the most … More >>>