Link building is one of the most important aspects to your search engine optimization strategy. It can make all the difference between a site that ranks on page 10 in Google and one that ranks at number one. But there are many different ways to build links, and some are more effective than others. Here’s what you need to know about how link building currently works in 2019:
Link building is one of the most influential factors for search engine rankings.
Link building is one of the most influential factors for search engine rankings. Links can come from many places and they aren’t permanent. It’s important to understand that links don’t always come easily and they’re not guaranteed to stay forever.
People link out for many reasons, such as sharing a helpful resource, or to mention your brand in a blog post.
- Links are a sign of approval: If someone links to you, it’s a sign that they like what you’re doing and want others to know about it.
- Links can be used to share information: Sometimes people link out simply because they are sharing information that is useful or helpful for their audience (e.g., “Here’s an article I wrote about how to grow tomatoes”).
- Links can show relationships between two sites or people: Sometimes people will link out simply because they want readers who visit their site (or follow them on social media) to learn more about another person, brand or website–and vice versa!
Links from reputable sites with high page authority have more value than links from low-quality sites.
It’s important to remember that links from reputable sites have more value than links from low-quality sites. This is because the search engines place more trust in reputable sources and are therefore more likely to rank your site higher when you get a link from them.
A good way to determine if a site is reputable or not is by looking at their Page Authority (PA) and Domain Authority (DA). The higher these numbers are, the better they are considered by Google and other search engines as an authority on their topic(s). If you want your content marketing strategy to work effectively, then it’s best if you link back to high PA/DA domains rather than ones with lower PA/DA scores
Some links are more valuable than others.
- High quality links from sites with high PageRank
- Links from sites with a high domain authority
- Links from sites that are relevant to the content of your site
- Links from sites that are relevant to the topic of your site
Links are not permanent and can change at any time.
- Links are not permanent.
- Links can change at any time.
- Links may disappear or be removed by the site owner at any time, for any reason (and sometimes without warning). This is why it’s important to monitor your link profile regularly and make sure that you have a process in place for removing bad links when they appear on your site(s).
- Some of the links you’ve built over the years may become more valuable as time goes on and sites age, while others will become less valuable as they get buried under newer content or simply fall out of favor with Google’s algorithms relative to other pages competing for those same keywords/keyphrases/topics etc., so it’s important not only *how many* but also *where those backlinks come from.*
You can’t rely on one type of link building strategy or tactic and expect it to work forever.
You can’t rely on one type of link building strategy or tactic and expect it to work forever.
Links are not permanent; they change over time, and this has been happening since the early days of the web. The best way to think about links is that they’re like any other resource: some have more value than others, some will last longer than others, and all of them have their own authority (or lack thereof). If you rely on a single source for all your link building needs, you’re going to be disappointed when those links eventually go away because that source isn’t providing anything new or unique anymore–or worse yet–your competitors have figured out how to get more value from it than you did!
We hope this lesson has helped you understand the importance of link building and how it can help your business. As we’ve seen, there are many different types of links, each with their own value. Your goal should be to build quality links from reputable sites with high page authority that will boost your SEO rankings over time–not just one-time tactics like guest blogging or article submissions.
