Link building is one of the most important parts of search engine optimization (SEO). By building links to your website, you can improve its ranking in Google’s results pages. You should build links by creating high-quality content and then promoting it on different websites. The process of building a link is known as ‘link earning’ rather than ‘link buying’ because you must earn those links organically through natural means (like writing quality content) rather than paying for them.
If you want to learn how to do this correctly, I suggest you read our complete guide below!
Do build links to high-quality, relevant content.
The best way to get links is by creating content that people want to link to. This means that you should write about things that are relevant and interesting, and make sure that you’re providing value for readers.
The more people who link back to your site from their own websites, the higher Google will rank your site in search results for relevant keywords because it’s a sign of trust: if lots of other sites are linking back at yours then Google knows that yours must be good!
Do build links to your homepage.
- Your homepage is the most important page on your website, so why not link to it?
- Linking to your homepage in the footer of each page and on every blog post is a good idea. This will help search engines understand that you want them to rank this page highly for certain keywords.
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If you’re a digital marketer, the phrase “link building” is probably familiar to you. However, if you’re new to the world of SEO or just want a quick refresher on how it works, here’s what link building is and why it matters:
What is link building?
Link building is the process of acquiring links from other websites. These links can help you rank higher in search results and drive more traffic to your site.
Link building is one of the most important aspects of search engine optimization (SEO), but it’s also one of the most misunderstood and misused tactics by marketers trying to improve their rankings on Google or Bing.
In this guide, we’ll cover everything you need to know about link building: what it is, why it matters, how much effort you should put into it–and much more!
Why is link building important for SEO?
Links are a sign of trust.
Links are a sign of popularity.
Links are a sign of relevance, which means that they can be used as signals to determine whether or not your content is authoritative on certain topics and terms, and therefore worthy of ranking high in search results for those terms.
The more links you have pointing at your site, the better off you’ll be when it comes to search engine optimization (SEO) efforts–and ultimately, higher rankings in organic searches!
Where can you find relevant links?
- Link directories: These are websites that help you find and submit links to other websites in
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Many marketers have come to understand the value of a good backlink strategy. The links that appear in your web copy, social media posts and blog posts are often the first thing people see when they visit your site. They can also affect how well you rank for search terms and ultimately, how much traffic you get from Google or Bing—and that means more sales! However, simply having a bunch of links pointing at your site isn’t enough; you need to make sure those links are from trusted sources and don’t look spammy. That’s where this guide comes in: it will show you how to build backlinks strategically so they’re natural-looking and effective for SEO purposes.
Researching your competitors
To start, you should research your competitors. This is the best way to find out who is ranking for the keywords you want to target and what they are doing to rank. To do this, go through each competitor’s website and see what content they have published.
You’ll want to look at:
- What topics do they write about?
- Do they focus on one topic or multiple topics (and if so, how many)?
- How many backlinks do they have pointing toward their site from other websites (known as “backlinks”)?
Creating a list of topics to write about
Creating a list of topics to write about is the first step in creating your backlink strategy. This can be done using a spreadsheet and keeping it organized by topic, or you can use Google … More >>>