Press coverage is a powerful tool for any business to have in its marketing arsenal. Press coverage can help you build credibility, get your name out there and boost sales. But how do you get it? This step-by-step guide will lead you through the process of finding and securing press coverage for your business:

Know your audience.

Know your audience.

Knowing your target audience is essential to getting press coverage. You need to know what they want, and more importantly, what they need from you. You also need to understand how their interests align with yours–what are the commonalities between you?

Make a list of relevant journalists and influencers, and reach out to them.

The first step is to make a list of relevant journalists and influencers, and reach out to them. How do you find these people? The internet is an excellent resource for this information–you can use search … More >>>