If you’re a digital marketer, the phrase “link building” is probably familiar to you. However, if you’re new to the world of SEO or just want a quick refresher on how it works, here’s what link building is and why it matters:

What is link building?

Link building is the process of acquiring links from other websites. These links can help you rank higher in search results and drive more traffic to your site.

Link building is one of the most important aspects of search engine optimization (SEO), but it’s also one of the most misunderstood and misused tactics by marketers trying to improve their rankings on Google or Bing.

In this guide, we’ll cover everything you need to know about link building: what it is, why it matters, how much effort you should put into it–and much more!

Why is link building important for SEO?

Links are a sign of trust.

Links are a sign of popularity.

Links are a sign of relevance, which means that they can be used as signals to determine whether or not your content is authoritative on certain topics and terms, and therefore worthy of ranking high in search results for those terms.

The more links you have pointing at your site, the better off you’ll be when it comes to search engine optimization (SEO) efforts–and ultimately, higher rankings in organic searches!

Where can you find relevant links?

• Link directories: These are websites that help you find and submit links to other websites in

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