If you’re a digital marketer, the phrase “link building” is probably familiar to you. However, if you’re new to the world of SEO or just want a quick refresher on how it works, here’s what link building is and why it matters:

What is link building?

Link building is the process of acquiring links from other websites. These links can help you rank higher in search results and drive more traffic to your site.

Link building is one of the most important aspects of search engine optimization (SEO), but it’s also one of the most misunderstood and misused tactics by marketers trying to improve their rankings on Google or Bing.

In this guide, we’ll cover everything you need to know about link building: what it is, why it matters, how much effort you should put into it–and much more!

Why is link building important for SEO?

Links are a sign … More >>>