All Posts in "Business And Economic"

How To Get Press Coverage For Your Business

Press coverage is a powerful tool for any business to have in its marketing arsenal. Press coverage can help you build credibility, get your name out there and boost sales. But how do you get it? This step-by-step guide will lead you through the process of finding and securing press coverage for your business:

Know your audience.

Know your audience.

Knowing your target audience is essential to getting press coverage. You need to know what they want, and more importantly, what they need from you. You also need to understand how their interests align with yours–what are the commonalities between you?

Make a list of relevant journalists and influencers, and reach out to them.

The first step is to make a list of relevant journalists and influencers, and reach out to them. How do you find these people? The internet is an excellent resource for this information–you can use search … More >>>

Harvey Olsen by — July 30, 2022 in Business And Economic
The Unfair Advantage Of Link Outreach

Link building is one of the most important parts of an SEO strategy. It can be a long and arduous process, but well worth it for the boost in rankings you’ll get. However, with so many other companies competing for links from high-quality sites, it’s difficult to stand out and get noticed. The key is link outreach: contacting webmasters who already linked to your competitors or potential customers to pitch them on a similar opportunity.

I’ve put together some best practices that will help you do this more effectively and efficiently than anyone else on their team!

Link Outreach Is Important

Link building is a crucial part of SEO. Links are one of the most important factors that search engines use to determine how to rank your site, and they can help you get more traffic and backlinks by bringing in more visitors from other websites.

Link Outreach is a … More >>>

Harvey Olsen by — July 23, 2022 in Business And Economic
How to Outreach to Medium Bloggers

Medium is an exciting, fast-growing platform that has become the new place to find, share and discuss interesting content. It’s also a great way to reach influencers, who might be interested in reviewing your product or service. However, reaching out to these bloggers can be tricky. Here are some tips for how to get on their radar early:

Find the Influencers

To succeed in this step, you’ll need to find the right people to reach out to. Medium bloggers are often passionate about their niche, so they like being approached by others who share their interests.

If you’re looking for someone who covers a specific topic or industry, search for potential medium bloggers by searching for keywords related to your business and its products/services. For example:

  • You sell organic dog treats; search terms could include “organic dog treats” or “vegan dog treats.”
  • You have an ecommerce website selling women’s clothing;
… More >>>
Harvey Olsen by — July 19, 2022 in Business And Economic
How To Effectively Outreach Blogs For Link Building

Link building is an ongoing process. It’s not something you can do once and forget about it. You have to continue building links, especially if you want to keep your rankings high on search engines. Link building has been around for many years now and it can be very difficult at times. That’s why we’re going to take a look at how you can effectively approach blogs while also giving them what they need in order to get a link from them!

Set a Strategy

  • Define Your Goals

Before you start researching blogs to outreach to, it’s important that you define your goals and set a timeline for achieving them. For example, if one of your goals is to rank on the first page of Google for a specific keyword phrase, then it will be easier for you if the blog already ranks highly in search engines because they have … More >>>

Harvey Olsen by — July 9, 2022 in Business And Economic
Why Guest Blogging Will Still Work For SEO

It’s been a few years since Google started penalizing websites for the use of guest blogging, yet many SEO experts still insist that guest blogging works—and they’ve got a point. Guest blogging can help you build up your brand and gain exposure, both of which are crucial to succeeding in search. However, there are some caveats that come with using guest blogs as an SEO strategy: you need to know how to find opportunities with sites that want to rank well for their own content rather than just link out; you need to know what kinds of posts will make sense for your audience; and most importantly, you need to keep track of whether or not any links are actually helping your rankings!

In this article we’ll go over why it’s worth re-embracing guest blogging as an SEO strategy today, then show how we’ve used it successfully at WebpageFX over … More >>>

Harvey Olsen by — June 25, 2022 in Business And Economic