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Wonderful hub! All these stories are extremely exciting. I’d be curious to see how a lot these firms paid for their logos. We’ve had people call us who had a designer design a logo and deliver it to them in a moderately sized jpeg. Then that organization wanted to use the logo on a big billboard or print piece and the logo gets grainy and pixelated (ugly). They then panic when they cannot reach the original designer.
A sign is something that produces meaning (Thwaites et. al. 2002, p. 9) as reflected in the Tag Heuer advertisement. The Tag Heuer advertisement depicts a full-web page image of a woman facing the viewer with her hand raised in a fist. The lady has a black lion tattoo on her index finger with the slogan #Do not crack under the pressure” written underneath. A watch is shown in the bottom appropriate corner underneath the firm logo. Beside the logo is written Link LADY,” #linkyourlives,” and Cara Delevingne challenges rules. Getting free of charge-minded is her motto and like TAG Heuer she defies conventions.” Organization particulars are written in the bottom left corner.
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